Heritage craftsmanship, reimagined for commerce.
Overview
Maison Laurent, a heritage fragrance house with over 80 years of artisanal excellence, sought to scale their direct-to-consumer channel without diluting the exclusivity that defines their brand.
Services Delivered
The Challenge
The existing e-commerce stack suffered from poor mobile performance, fragmented inventory management, and a checkout flow that yielded a 78% cart abandonment rate. The brand narrative was lost in transactional friction.
Our Solution
We delivered a composable commerce architecture with immersive product storytelling, AI-driven personalization, and a streamlined checkout optimized for premium price points. Every pixel reinforces the maison's legacy.
Measurable Impact
44% reduction in cart abandonment
2.8x increase in average order value
91% mobile performance score
27% lift in returning customer rate
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